The hardest part of bum marketing is keyword selection.
Why is it so hard?
Well, actually, some people have an instinct for it and find it easy, but for most of us it’s work. The traditional advice – and it’s good advice – is to search for a hungry marketplace first and then look for a product you can sell into that marketplace. If you have hungry buyers then promoting a product should make you more money.
Great. Except that’s hard to do for most people. That’s because the steps go something like this:
- Think of a niche you’d like to be involved in
- Think up a list of of keywords related to that niche
- For each keyword, check how many times it gets searched
- Check how much competition each keyword has by doing a Google search
- Check the top 10 websites returned by Google for that keyword
- Analyze the onpage SEO and linking strategies of those websites
- Go back to 3 until you’ve finished all the keywords
- Now check all the keywords related to your original list of keywords and start back at 3
- If you have time, eat something, take a headache pill and continue
- Discard any keywords/niches that have too much competition, not enough competition(!), not enough search volume, or has no hungry market wanting to buy
The list is bigger than that, but 10 items are enough to give you the idea!
So how can you avoid some of that work?
I recommend that you sign up to Clickbank and take some time looking through their marketplace. Decide what subjects you would like to write about. Then find a couple of great products with affiliate programs to promote in your resource box at the end of the article.
Clickbank will give you all kinds of information about how popular the product is. You don’t have to do all that exhausting traditional keyword research just to find a product to promote. You only need to do a fairly small amount of research.
Next, you spend a little time looking for keywords to use in your articles by using the free tools listed below.
This is not the exhausting analysis you have to do the traditional way. This is picking out between 5 and 10 keywords that relate directly to the product you’re going to promote. You already know the niche and the product, so it’s a lot easier and faster. And the really good products to promote often give you ready made keyword lists as a starting point.
Notice I said starting point. Everybody is going to get that keyword list so how much competition do you think you’ll have if you use it without doing any work? You’ll have tons of competition.
What you’re looking for is a list of keywords that have reasonable search volume, but not too much competition. Reasonable search volume can be as low as 30 searches a day. That’s still potentially 1,000 visitors a month for you. Multiply that by the 5 or 10 keywords you choose and you’ve got potentially 10,000 visitors a month. Even with a lousy ratio of buyers to visitors you’re likely to make some sales with that kind of volume.
The exact number you’ll need for ‘reasonable’ search volume will depend on what you’re trying to achieve, what you’re promoting and the niche you’re in. But as a general rule you will face much more competition for keywords with very high search volume. Everybody is after a slice of that pie.
Keyword Building Tools
Here is a list of resources for finding great keywords:
There is a fantastic free keyword suggestion tool at
It will give you estimated daily search counts in the top search engines, a link to the Google trends for the keyword, links to the competition results on the search engines. As the first place to start looking it’s a great resource. There’s so much information on the page that you might not even know where to start looking. Just click and experiment. You’ll easily pick up how it works.
Google Suggest – what can I say about this? It’s just very cool. As you start typing it will come up with a drop-down list of words that fit what you’ve typed so far. Type weig for example and you’ll get keywords relating to weight loss. Not only that, but you’ll get the number of search results for each keyword. That’s your competition figure right there!
Top word is a free tool that analyzes a complete web page and gives you a count of the key words and keyword phrases. It is also great for analyzing your meta tag descriptions, keywords and title tags. This tool is great for checking your optimization so you can make changes to your page that need to be made.
It’s actually meant for checking your web pages so you can improve them. But there’s nothing stopping you from analysing your competition to get some ideas about what they’ve done!
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