Well, it’s getting harder to post each day, because avoiding repetition is hard work.
But there is a certain reality to finding new topics to write about. They are all around us. You have only to read the news, watch some tv (especially adverts), or listen to the radio. You’ll find hundreds, if not thousands of topics to write about.
Today I’d like to talk about a general topic that is quite important to me. It’s the question of which expert to believe. I’m very interested in health related information and I read it avidly. The problem is, the so-called ‘experts’ contradict each other every day.
So if you’re just a regular person, like me, how do you know which expert to ‘trust’, or ‘follow’? I guess there’s no simple formula for answering that question and that’s part of the problem.
If we skip from health topics and move to the “internet marketing” world, the same question applies. Expert A says to do A, expert B says to do B, which is the opposite. They can’t both be right – surely?
Well here’s the thing. Actually, they can. We tend to think of the internet as being this single, unified place. But it isn’t. The internet is really made up of lots and lots of little communities and they all act differently from each other.
What works if you’re trying to sell knitting patterns may not work if you’re trying to sell courses on how to make money. The target audience – the market – is different.
That means that you may have to do very different things to engage audience A, compared to audience B. There will be certain fundamentals that cut across all target markets, for sure, but there are enough variations that mean no single formula will work in every case. Even pricing for the same kind of item is different in different markets.
So, how do you know who to follow? I’m afraid you may not like the answer I give you.
It requires you to do some work.
You have to do a bit of thinking about what your target audience is and then use some common sense to take your best guess at which ‘guru system’ might work. Then – here comes the real work – you have to do it, test it, tweak it, analyze it and then start the process of do, test, tweak all over again. That’s the bit where most people fall down. It really is.
Most people do not analyze the results of their efforts and then adapt what they do according to those results. It takes time, thinking and effort. And as we all know, it’s hard to sell a system that requires a lot of effort. That’s why you’ll see so many “push button simple” systems out there. Very often such systems underplay the real amount of work you’ll have to do.
Make no mistake about it, even if it’s easy work, there is work to be done if you want to succeed. The idea of a truly “passive” income is a dream for many. That’s because they don’t work hard enough to make it happen.
Next time you blame a particular system for not working, ask yourself if you did enough work on it to allow it to succeed. The answer may very well shock you.
Do you disagree? Then please comment!