It’s been over 2 years since I last wrote anything on this blog and a lot has changed, for me personally, in that time.
My health is totally different to what it was, in other words I can now breathe properly and I can walk again, and in so many ways I’m feeling it’s time to get back in the saddle. That’s why I’ve written this first blog post in just over 2 years.
Even though my personal circumstances have changed, however, some things do not change and I’ve just read some utter drivel in an email I’ve received from an internet marketer. Let’s not name names, but honestly, the kind of tactic used in the email should only ever work on simpletons.
Here’s the basic scenario: “Superguru would like to apologize for PRODUCT NAME”
Well, because not everyone is going to be able to buy PRODUCT NAME before Superguru closes, locks and bolts the door. In other words false and manipulated scarcity. Scarcity is a tried and tested technique and in genuine cases is a perfectly sensible thing to do.
But in this case, promoting the FUD (fear, uncertainty and doubt) that people may not be able to ‘get in’ before the doors close is just so crass it’s laughable.
That plus pricing of $27 for something that early adopters paid $4k for, tends to suggest that this is not necessarily the opportunity of a lifetime. The Superguru selling this has made a lot of money. A LOT of money. As far as I can see he’s made most of it selling courses teaching people….how to make money.
As they say in the UK, ’twas ever thus.
I’m not saying the product is no good – haven’t seen it, don’t intend to and have no idea what quality the material offers. But such crass advertising methods suggests that it’s very much aimed at people who may not be as savvy as they like to think they are, in my opinion anyway. The reviews on the product suggest it offers excellent training. I have no reason to doubt that. But when a car salesman tells me he has buyers queuing up for the car I’m looking at – or that he drives the same model – I wonder why he’s telling me that. Is it to make sure I get a great deal? After all, I’m such a great guy he’d sooner sell to me than one of the other interested parties, right? Or is he giving me a time-pressure close? I’ll lose out if I don’t move fast. Yeah, right, because there won’t be another car in a week or so, will there? Or another ‘killer course’, for that matter.
So if you get the offer and you like it and it works for you, that’s great. But when scarcity comes calling, ask yourself if truly and honestly, it’s because you’re being pressured into buying without thinking.
We’ve all done it, if we’re honest. We’ve all bought into the hype and got stuff we don’t need, didn’t use and didn’t really want. But that’s not being smart and building your online business with fundamentals. It’s being a buyer, not a product creator.
Yes, you need training and help to get where you want to go. That’s a given. We all need that help, even the ‘gurus’. But a shiny new course/product/service, attractive as it may appear, is often the very last thing we need. For most of us who have been online in some way for a while, we already have enough ‘stuff’. The problem is we don’t use it, keep using it and keep tracking our results.
Many people jump from one opportunity to the next, never giving the first one enough time to produce any fruit. That’s why shiny new offers come round so often. It’s also why some of the emails you see are as lame today as they were 5 years ago. It’s because they often still work. Appeal to someone’s greed, laziness or stupidity and chances of a sale seem to increase – sadly.
What is your experience of the emails you get? Please comment and let me know the worst pitch email you ever received – don’t name names, but give me general details. I’d love to hear of your take on this.
And I’ll be posting a lot more in the coming weeks, so if you haven’t been around for a while, thanks for popping back to take a look and I’ll talk to you soon!